The GICHD communicates on its activities, publications and research, across print and digital channels as well as through the media, when appropriate.
By exchanging with partner organisations in mine action, human security and beyond, the GICHD strives to create more visibility for the entire sector.
Every year, the GICHD marks 4 April - the International Day of Mine Awareness and Assistance in Mine Action. In 2016, in the run-up to April, the GICHD launched a brand new social media campaign to increase awareness about mine action under the slogan #TogetherAgainstMines. People from over 40 countries were involved in the campaign, demonstrating their commitment to a world free of mines. Opinion leaders, mine action organisations, mine survivors and the general public took part in the campaign, which reached over 25 million people worldwide on social media. On 4 April, at least one tweet with the hashtag #TogetherAgainstMines was posted somewhere in the world every minute, making this campaign an unprecedented success and presenting a strong, united message on behalf of the entire mine action community.
This campaign was repeated in 2017. This time, in addition to the wide social media engagement around the world, the GICHD also organised an event on the Federal Square in Bern, the capital of Switzerland. Swiss Federal Councillor and Defence Minister Guy Parmelin, formally opened the event. We were also honoured to welcome the Permanent Representative of Colombia to the UN, Ambassador Beatriz Londoño Soto, and the Director of Handicap International Switzerland, Mrs. Petra Schroeter, who both spoke at the opening ceremony.